For UK trades and home service businesses
Turning missed enquiries into booked jobs.
One AI brain behind every door into your home service business. Every enquiry read, qualified and answered in your voice within minutes, with a brief on your phone so you pick the jobs worth having.
Running live for Fix It, Glasgow. Not happy in 30 days, full refund on the build.
The problem
Your enquiries are scattered.
We make them solid.
You're under a sink when the form lands. The email sits in info@ and the phone rings out in your jacket. By the time you've read it and rung back, the homeowner has booked whoever answered first. Not bad work. Just five places an enquiry can land, and nobody watching the door.
What that silence costs you each monthHow it works
However it comes in,
it lands in one brain
A form, an email, a missed call, a WhatsApp, a voice note after a call you took. Every enquiry goes to the same AI brain. It reads it, qualifies it, drafts the reply in your voice and puts a brief on your phone, all within minutes. You tap send, or fix it first.
- Reads the enquiry and the photos
- Qualifies it and scores it
- Flags how urgent it is
- Drafts your reply, in your voice
- Holds anything risky for you
And the website. If yours isn't pulling its weight, we build you one that does, with the brain wired in from day one. ShooglyPeg Decorators is a made-up Glasgow firm with a real, live site: the standard every build gets.
ShooglyPeg DecoratorsScroll the demo site
How it plays out in your trade: plumbers, electricians and builders. Or read the questions people actually ask us.
On your phone
Read, scored and drafted
in 17 seconds.
A staged enquiry through the live system. It read the photo of the ceiling, scored the job 10 out of 10, drafted the reply, then spotted the insurance claim and held it for the owner.
Real screenshots, staged on our demo firm. 17 seconds is the brain's own time on this run.
You stay in charge.
One tap on Send and it goes out in your name. Anything sensitive never sends itself. If the draft's not right, you don't retype it.
Drafted reply (waiting on you)
Hi Claire, Water through a kitchen ceiling wants looked at quickly, so we've flagged this as urgent…
Send it, send it with your call-out rate added, or bin it. Discard has an Undo.
Replying to West End Leads
Say I can be out Tuesday morning, and lose the line about the stopcock.
Reply with a note and it redrafts in your voice.
Drafted reply (waiting on you)
Hi Claire, I can be out Tuesday morning to trace the leak from the bathroom and look at the ceiling in the one visit…
Replying to West End Leads
Hi Claire, I'll be out Tuesday at 9 to trace the leak and price the ceiling. West End Property Maintenance
Or write the reply yourself and it goes out word for word.
The Shoogly app. Every enquiry, one place.
Every conversation in one inbox on your phone: texts, WhatsApp, email, your web form. The brain has already read each one and drafted your reply. Founding clients get it as it lands.
- One inbox
- Job board, enquiry to complete
- Bookings into your diary
- Review request when the job's done
The Offer
The
Booked Solid System
We make the front door to your business solid. Every enquiry caught and answered within minutes, in your voice, then qualified so you can pick the jobs worth your time. All behind a website that makes you look the business.
Every door, answered
Your website form, your inbox, missed calls texted back, WhatsApp and texts, and the calls you log yourself. One brain reads the lot, in your voice, day or night.
A verdict on every enquiry
Type, scale, urgency and a score out of ten, with a draft reply ready to send, on your phone before you've downed tools.
One inbox, one job board
Every conversation in one place, every job tracked from enquiry to complete, bookings straight into your diary.
Reviews and the numbers
A review request goes out when the job's done. Once a month you get the figures: enquiries in, answered, booked, reviews won.
Premium websiteComplete tier
Branded to you and built to turn visitors into qualified enquiries, with the system wired in from day one.
Built around how your work comes in
Your number, your services, your questions, your tone, your rules on what gets sent and what gets held. Nothing new for the team to learn.
Direct founder support
You deal with the person who built your system. Glasgow-based, and you've got my number.
- Lost-enquiry audit, what slow replies are costing you now
- Logo refresh and brand kit (Complete tier)
- Direct WhatsApp line to me
- First 90 days hands-on, with check-in calls weekly to start, then monthly
- Past-customer reactivation: one campaign to your old customers, set up and sent
- Training playbook: running your enquiries from your phone
- Price-lock, your monthly never rises
- First month free
- Founding clients get every new door as it lands, at no step up in price
What you pay depends on your setup and which parts you need. We talk you through it on the call. No hard sell, no surprises, no long contracts.
The process
What happens
after you book.
No three-month onboarding and no software to log into twice. There is a fortnight of back and forth, because it has to sound like you and catch the doors you actually use. Then it goes live and you deal with the person who built it.
A 15-minute call
We look at how enquiries reach you now, where they go cold, and whether this is worth building for your firm. Free, and useful even if you don't go ahead.
A fortnight of building it with you
You give us samples of how you talk to customers and tell us what you'd never say. We wire up your form and your inbox, put the bot on your phone, and you fire test enquiries through until the replies sound like you.
Live, and you've got my number
Live in about 14 days. Weekly check-ins to start, then monthly, and a direct line for anything in between. Not happy with the build in the first 30 days? Full refund, no questions.
Book a call
Fifteen minutes,
to see if we're a good fit.
You talk to me, the person who built it. We look at how enquiries reach you today and I'll tell you straight whether this is worth it for your firm. What you pay depends on your setup, and we go through it on the call. No hard sell, no long contracts.
Jamie Sim
Built solo in Glasgow. You get my number, not a help desk.
Running live for Fix It, renovation and maintenance in Glasgow's West End. We built their website and the enquiry system behind it.
Switched on today: your website form, your inbox, and the calls you log. Missed-call text-back and WhatsApp land this autumn. You'll know exactly what's on for your firm before you pay a penny.